The 2021 Golden Recruitment Season is coming to an end. What is the performance of job seekers & recruiters?
What is the potential of recruitment segmentation industries? 360 Smart Business released the Data Report on the Recruitment Industry in 2021. Several trends are worth noting.
Obvious industry recovery, significant user attention
Golden March and Silver April - "Spring Recruitment" is a major event for both job seekers and employers.
Compared with the same period in 2020, the attention of 360 recruitment users in January-March increased by 140%, showing a significant forward trend.
After the impact of the 2020 epidemic, the warming environment in 2021 has brought sufficient vitality to the entire recruitment industry.
C-end job seekers have greatly increased their confidence, and the accumulated power is about to explode; B-end enterprises have also completed their recovery, opening their arms to embrace talents.
Significant industry segmentation, more obvious differentiation of people
Comprehensive recruitment, vertical recruitment, social recruitment... with the continuous segmentation of the industry.
Different types of platforms provide more diversified methods for job seekers and recruiters.
The degree of attention and the main user groups of different segmented industries also have significant differences—
Comprehensive recruitment platforms still occupy an absolute advantage, although vertical recruitment platforms have emerged relatively late.
However, the growth rate of attention is obvious. Facing competition from all sides, the market share of the social recruitment industry is being squeezed.
However, among the workforce aged 25-34, social recruitment has a clear advantage in terms of attention.
Different recruitment segments also have different user preferences. With Generation Z and
those born after 1995 entering the workforce, the prospects for the social recruitment industry are promising.
B-end and C-end, each takes what it needs.
What are the differences between C-end job seekers and B-end recruiters with different characteristics?
The report points out that, in terms of the spring recruitment in 2021,
job seekers pay significantly more attention to the recruitment industry than recruiters do.
It is expected that during the autumn recruitment season—the "Golden September, Silver October" period—C-end attention to the recruitment industry will surpass that of the B-end.
Through insights into user browsing behavior, the report indicates that B-end recruiters are more concerned about travel, health, and focus on quality of life.
C-end job seekers love culture and entertainment, and enjoy shopping and life.
There are also significant differences between B-end and C-end users in their perceptions of ability and job matching.
In order to bridge the gap and eliminate differences, both job seekers and recruiters
have chosen to improve themselves—B-end focuses on improving technology,
while C-end users choose to equip themselves by learning skills more deeply and extensively.
The industry has rising stars, technology has breakthroughs, talents are willing, and enterprises have ambitions.
During the 2021 Golden Recruitment Season, 360 Smart Business joined hands with
BOSS Zhipin, 51job, Zhaopin, Liepin, Lagou, 58.com, Yingpin, Maimai,
and Dianping Direct Hire, nine major recruitment platforms, to provide job seekers with a wealth of high-quality positions, and at the same time, delivered a large number of talents to enterprises during the spring recruitment period.
Relying on 360's strong traffic advantages, it connects the supply and demand sides and recruitment platforms, creating an efficient channel for the 2021 spring recruitment.
Although March and April have ended, the flow of talent will not stop. 360 Smart Business will always work with the recruitment industry to create growth!