2021 recruitment season has ended, how did job seekers & recruiters perform?
360 Smart Business released the "2021 Recruitment Industry Data Report," where they outlined several trends worthy of attention.
Economic recovery continues.
"Spring Recruitment" is crucial for both employers and job seekers.
Compared to the same period in 2020, 360 recruitment users' attention rose 140% from January to March, and showed a significant front-loading trend.
After the pandemic, 2021 is starting to look much more hopeful and bringing some energy to the entire recruitment industry.
Job seekers whether in B2B or B2C positions are demonstrating more confidence in the market.
Market Segmentation & Differentiation Strategy
Internal recruitment, external recruitment, direct advertising, talent pool databases, social media recruitment ...
Different platforms are getting traction at various extent and from various groups of people.
但关注增速明显。“腹背受敌”，社交招聘行业份额遭挤占。
但在25-34岁的职场中坚力量中，社交招聘关注度却有明显优势。
不同招聘细分行业用户喜好也不同，随着Z世代、
95后涌入职场，社交招聘行业前景值得期待。
B端C端，各取所需
C端求职者与B端招聘者，不同性质用户又有哪些差异？
报告指出，就2021年的春招来说，
求职者对招聘行业的关注较招聘者有显著的前置，
预计在秋招——“金九银十”期间，C端对于招聘行业的关注度将超过B端。
通过对于用户浏览行为的洞察，报告指出，B端招聘者更关注旅游、健康、注重生活品质；
C端求职者爱文化娱乐，买买买乐享生活。
而在对能力与岗位匹配的认知上，B端和C端用户也存在较大差异。
为了消磨差异，消除Gap，求职者与招聘者，
也都选择了提升的途经——B端提升自我聚焦技术，
C端用户选择通过更深入、更广泛学习技能武装自己。
行业有起色、技术有突破、人才有意愿、企业有胸怀。
2021黄金招聘季期间，360智慧商业联手
BOSS直聘、前程无忧、智联招聘、猎聘、拉勾、58、领英、脉脉、
店长直聘9大招聘平台为求职者提供海量优质岗位，同时在春招期间为企业输送了大量的人才。
凭借360强大的流量优势，链接供需双方和招聘平台，为2021春招打造高效通路。
金三银四虽然落幕，但人才流动不会止息，360智慧商业也将始终与招聘行业逐光同行，共创增长！
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