Customer Background
“Worry-Free Future” (NASDAQ:JOBS) is a human resources service provider with extensive influence in China. As a US-listed Chinese human resources service enterprise, it has established an all-round recruitment solution encompassing websites + headhunting + RPO + campus recruitment + management software.
The team has been serving 51Job for over 10 years. Competition in the recruitment industry is becoming increasingly fierce. In addition to established competitors such as Zhaopin, BOSS Zhipin and headhunting firms are emerging as strong contenders. How to help 51Job ensure its leading position and further acquire more resumes is a challenge we constantly face.
Marketing Objectives
Resume volume, resume cost, resume quality, resume delivery status, delivery volume, and associated costs.
Marketing Effectiveness
Effective resume acquisition is growing rapidly year by year, and customer investment is also increasing accordingly. Under the premise of ensuring effective cost control for marketing objective acquisition, a 100% increase in full-channel marketing investment is expected in 2021.
Optimization Strategy
Implement refined targeting, from regional to demographic orientation, and from keywords to creative formats. Refine investment in every dimension, while continuously experimenting with new media products to discover untapped potential.
Optimization Experience
Based on search engine marketing, learn about recruitment industry trends and potential user insights. Not only refine and optimize existing search advertising accounts, but also closely monitor the latest media product trends and upgrades. Continuously improve team knowledge accumulation and optimization capabilities, and work with customers for sustained development.