By moseiko | April 29, 2021 | News & Insights
The sea presses the bamboo branches low, and the wind blows the mountain corners bright. In 2020, all walks of life are experiencing challenges and changes. Under the new normal, with the changes in users' lifestyles and mindsets, a series of new trends and hot spots have also emerged in the cosmetics industry. This article will first focus on the three major sub-categories of face makeup, lip makeup, and eye makeup, and then review popular topics such as "Generation Z" and "Guochao" from a macro perspective. Next, let us step into the world of cosmetics in 2020 together. Industry Overview Cosmetics Industry Overview (About Makeup): A large number of people who pay attention to the cosmetics industry are active on BAIDU. The monthly active users on the mobile BAIDU APP alone reach 44 million. User behavior presents a two-way path of active search and browsing information feeds. The average monthly distribution of information feeds is 18 billion times, and the average monthly search volume for cosmetics-related terms is 82 million times...
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