Technology and R&D
Leveraging Big-Data and AI-powered omnichannel Member Management & Marketing Solutions to drive operational efficiency and revenue growth for businesses.
Service Scenarios
Leverage CDP to achieve data asset accumulation and management, leverage SCRM to achieve refined membership management, and leverage AI chatbots, micro-malls, intelligent recommendations, and other data applications to enhance user experience and improve marketing efficiency.
Solutions
Solution Features
From data integration to management marketing to intelligent application plug-ins, from potential customer development to loyal customers, the HUB enables tracking, marketing, management, and re-marketing of the entire customer lifecycle, and at the same time has four major features:
Products and Services
Membership Management
Intelligent Customer Service
Social E-commerce
Recommendation Engine
Customer Cases
McDonald's Omni-Channel Mini-Program System
A New Starting Point for Digital Marketing
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Focusing on the customer lifecycle, build a membership mini-program across the WECHAT/Alipay system, connect online and offline data, and provide a full-channel membership management tool including homepage, membership card, membership registration and points, points mall and coupons, and membership discounts, etc.
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Construct a mini-program service system and application matrix including product promotion, new customer acquisition, push notifications, repeat purchases, O2O, and customer service functions, accumulate brand private domain traffic and data, realize personalized marketing, and improve customer experience and conversion.
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Since its launch in December 2017, the number of McDonald's mini-program members has exceeded 100 million, and the average daily number of orders has exceeded one million.
PROYA Membership Mini-Program
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Leverage the membership mini-program to achieve close interaction with PROYA members.
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Leverage functions such as check-in draws, prize quizzes, and trial draws to increase user activity.
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Connect to the existing cnm system, connect user data, establish audience tags, realize personalized push, and improve conversion.
