360 Ads' oCPC 2.0 Major Upgrade: Precision Targeting for High-Value Audiences & Breakthroughs in Cross-Border Performance

• 360Ads oCPC 2.0 Heavy Upgrade: Accurately Reach High-Value Users, Further Breakthroughs in Cross-Border Marketing Effects!。 

Introduction: The Pain Points and Opportunities of Cross-border Marketing

In the highly competitive Chinese Internet market, overseas businesses often face two major challenges: how to precisely target high-value users and how to drive sustainable conversion growth while maintaining cost efficiency. Whether it's the airline ticket booking of a tourism airline, course consultation for educational institutions, or user activation for financial products, the "precision" and "cost controllability" of ad delivery have always been the core demands.

360360 Ads' newly launched oCPC 2.0Intelligent Bidding Systempowered by industry-specific solutions, dual-target optimization strategy, and full-funnel data tracking capabilities, is revolutionizing cross-border marketing!

 I. oCPC 2.0 Upgrade Highlights: Industry Customization + Dual-Objective Optimization

1. Highlights of oCPC 2.0: Industry Customization + Dual-target Optimization

• Finance:40+The male population with cars and houses is of higher value.
• Education:35+Married, highly educated parents are the core target.
• Gaming: Young players aged 18-25 and paying users aged 45+ contribute 90% of the total revenue.

 oCPC 2.0 customizes conversion goals and data models for 13 major industries (including finance, education, e-commerce, tourism, etc.).The system automatically matches high-value audiences to avoid ineffective impressions.

 2. Dual-Objective Bidding: Balancing Shallow Traffic Acquisition and Deep Conversion

Traditional oCPC only supports a single conversion goal, while the new link supports“Shallow Behavior (Click/Consultation) + Deep Conversion (Payment/Registration)” dual-objective coordinated optimization, especially suitable for two types of customers:

• Industries with sufficient budgets but long conversion paths (such as education courses, financial services);
• E-commerce and gaming customers seeking stable ROI.

Case Study:

Following an educational client's investment,oCPC 2.0the underlying costs decreased,22%and the conversion volume increased95%!

2. PC Full-Scenario Coverage: High Traffic + Video-Driven Innovation

360Boasting an average daily14of 100 million PC traffic, covering high-exposure positions such as navigation splash screens, information feeds, and pop-up windows. A brand new upgradedvideo advertising resource, leveraging dynamic presentation and immersive experiences, helps brands quickly capture users' mindshare:

• Video creativesCTRincrease,40%resulting in a surge in click-through rates for high-quality account promotion groups290%;
• Supports vertical/and horizontal video formats, andHoverinteractions, and other innovative formats, adapting to the dual needs of brand promotion and effective conversion.

Industry Adaptation:

• Travel Agencies: Destination scenery videos,+direct access to preferential mini-programs;
• Industrial and Agricultural B2B: Product operation demonstration videos + quotation form conversion.

3. PC Mini-Program Closed Loop: Seamless Handoff, Enhancing User Experience

For clients relying on mini-programs for conversion (such as e-commerce and lifestyle services), 360 introducesPCDirect access to mini-programs on the client-side:

• After a user clicks on an advertisement, directly invoke the WECHAT mini-program to complete the purchase./Make reservations without having to jump to a landing page.
• Supports full-site smart bidding plans (oCPC/oCPM), coupled with "anti-loss deep link" to ensure100%reach.

Investment Example:

A supermarket customer achieved a daily average success rate of85%andROIincrease,30%through the mini-program link.

Why choose moseiko to be your 360 advertising agent?

• Brand Qualification: Officially authorized overseas marketing agent, ensuring compliant traffic investment.
• Industry Experience: In-depth service for cross-border clients in tourism, finance, education, and other industries, familiar with localization strategies.
• Technical Support: One-stop connection for data feedback, model optimization, and compensation guarantees to reduce trial and error costs.

Take action now and seize the benefits of China's traffic!

Whether it'soCPC 2.0's precision targeting,PCbrand exposure through video advertising, or efficient conversion through mini-program links,Moseikoour team can customize the best solution for you.

📩 Contact us: Send requests to contact@moseiko.cn, and get industry white papers and exclusive consulting services!