Schneider

Background

Schneider Electric is a global company with a localized focus on driving digital transformation, primarily serving the residential, commercial buildings, data center, infrastructure and industrial market in China. By integrating the world's leading process and energy management technologies, connected products, controls, software and services from the endpoint to the cloud, across the full business lifecycle, enabling integrated enterprise-wide management.

Schneider Electric's mission is to empower all humankind to maximize the use of energy and resources to promote sustainable development.

Schneider Electric aims to be your digital partner to achieve efficiency and sustainability.

Client Needs and Concerms

We understand our customers have different marketing goals for different projects, which can be divided into the following 2 categories:21. Brand projects - client focuses on increasing brand awareness and influence.KPI2. Performance based projects, such as customer case story promotion, where client focuses on acquiring leads.KPIKPI assessment looks at total number of qualified lead acquired and lead cost.

Solutions

For brand projects, we adopt OTT + OTV + DSP + Wechat Moments + Sina Weibo Fans + Microblog Fans some other multimedia methods to maximize exposure, attract target user, strengthen brand voice, and enhance brand awareness.

For performance based projects, we mainly adopt DSP or Wechat Moments as advertising platforms. We are able to accurately target certain groups of people through the use of Interest, Retargeting, LBS and Historical Click and other targeting dimensions, while integrating Wechat Moments oCPM bidding method, with the native landing page, to create a closed loop and thus effectively increase the volume of leads.

Results

Schneider Electric's customer satisfaction improved significantly due to a series of advertising optimization.