Schneider Electric

Customer Background

Schneider Electric is a global company with local advantages, dedicated to driving digital transformation, primarily serving residential, commercial buildings, data centers, infrastructure and industrial markets. Through integrated world-leading engineering and energy management technologies, from connected products, controls, software and services from the edge to the cloud, throughout the business lifecycle, integrated enterprise-level management is achieved.

Schneider Electric's mission is to empower everyone to make the most of their energy and resources, driving progress and sustainable development for all.

Schneider Electric's mission is to be your digital partner for efficiency and sustainability.

Customer Needs

For different project promotions, customers have different promotion needs, roughly divided into the following 2 directions: First, brand-type projects, customers focus on expanding brand awareness and influence, and conduct KPI assessment on the amount of exposure of advertising; second, effect-type projects, such as customer case story promotion, customers focus on collecting leads, and conduct KPI assessment on limited lead costs and the amount of effective leads.

Solutions

For brand-type projects, take OTT+OTV+DSP+ Moments+WEIBO Fan Tunnel+ Guangdiantong and other multi-media for combined investment, horizontal expansion, to the greatest extent for exposure, attract target users, expand brand voice, and enhance brand awareness and influence.

For effect-type projects, mainly use DSP or Moments form for investment, through the use of interest, Retargeting, LBS and historical click-through population and other multi-dimensional orientation, accurately lock the target population, while combining Moments oCPM bidding method, with native promotion page, to create a marketing closed loop and improve the amount of leads.