By moseiko | May 11, 2021 | News & Insights
On February 3, the China Internet Network Information Center (CNNIC) released the 47th Statistical Report on Internet Development in China, which shows that as of December 2020, the number of netizens in China reached 989 million, an increase of 85.4 million from March 2020, and the Internet penetration rate reached 70.4%, an increase of 5.9 percentage points from March 2020. If this growth rate continues, the number of Chinese netizens will exceed 1 billion in the first half of 2021. At the same time, the number of mobile netizens reached 986 million, accounting for 99.7% of all netizens, an increase of 88.85 million compared to the same period in 2020. As of December 2020, the Internet penetration rate in urban areas of China was 79.8%, and the Internet penetration rate in rural areas reached 55.9%;...
By moseiko | May 11, 2021 | News & Insights
The 2021 Golden Recruitment Season is coming to an end. What is the performance of job seekers & recruiters? What is the potential of recruitment segmentation industries? 360 Smart Business released the Data Report on the Recruitment Industry in 2021. Several trends are worth noting.
Obvious industry recovery, significant user attention
Golden March and Silver April - "Spring Recruitment" is a major event for both job seekers and employers.
Compared with the same period in 2020, the attention of 360 recruitment users in January-March increased by 140%, showing a significant forward trend. After the impact of the 2020 epidemic, the warming environment in 2021 has brought sufficient vitality to the entire recruitment industry. C-end job seekers have greatly increased their confidence, and the accumulated power is about to explode; B-end enterprises have also completed their recovery, opening their arms to embrace talents. Significant industry segmentation, more obvious differentiation of people...
By Moseiko | May 6, 2021 | News & Insights
BAIDU search promotion, due to its massive traffic and characteristics such as active marketing, has always been a direct and effective promotion method for enterprises in the Internet promotion process, and is a popular promotion method for enterprises. With more and more enterprises joining BAIDU promotion, the competition has intensified. For account optimization personnel, the purpose of optimizing accounts is to bring the greatest benefits to the enterprise with the least budget and achieve a win-win situation for themselves and the enterprise. Recently, some data indicators have been added to BAIDU accounts, such as [Top Position Impression] and [Top Position Impression Share]. The reason for the introduction of these data is to enable account optimization personnel to discover account problems more timely and optimize adjustments in a more targeted manner. These data can help us optimize accounts more efficiently and are a powerful tool for account optimization. ...
By moseiko | April 29, 2021 | News & Insights
The sea presses the bamboo branches low, and the wind blows the mountain corners bright. In 2020, all walks of life are experiencing challenges and changes. Under the new normal, with the changes in users' lifestyles and mindsets, a series of new trends and hot spots have also emerged in the cosmetics industry. This article will first focus on the three major sub-categories of face makeup, lip makeup, and eye makeup, and then review popular topics such as "Generation Z" and "Guochao" from a macro perspective. Next, let us step into the world of cosmetics in 2020 together. Industry Overview Cosmetics Industry Overview (About Makeup): A large number of people who pay attention to the cosmetics industry are active on BAIDU. The monthly active users on the mobile BAIDU APP alone reach 44 million. User behavior presents a two-way path of active search and browsing information feeds. The average monthly distribution of information feeds is 18 billion times, and the average monthly search volume for cosmetics-related terms is 82 million times...
By moseiko | April 22, 2021 | News & Insights
Despite the "stay local during the New Year" initiative in 2021, people's enthusiasm for travel could not be suppressed. Data from the China Tourism Academy shows that during the recent Qingming Festival, the number of domestic tourist trips reached 102 million, which is 94.5% of the same period before the pandemic. On the BAIDU platform, user travel demands also exploded before the Qingming Festival. In March 2021, the search volume for the BAIDU tourism industry category has recovered to 83% of the same period before the pandemic. Data from multiple OTAs shows that the reservation volume for air tickets, hotels, and scenic spot tickets for the May Day holiday this year has significantly exceeded the same period in 2019. It is foreseeable that in the next few months, tourism demand will continue to grow strongly. Amidst the resurgence, what characteristics do consumers exhibit in the three major areas of travel, accommodation, and leisure? How can advertisers capitalize on this resurgence? Let us explain everything in detail...
Recent Comments