Search Optimization Strategy | Marketing Effectiveness Combination to Ignite Account Performance

Search Optimization Strategy | Marketing Effectiveness Combination to Ignite Account Performance

By | Apr 15, 2021 | News and Insights

With the continuous development of online marketing, improving effectiveness is the goal pursued by many advertisers. So, what kind of optimization methods can achieve better results and obtain the maximum return? In this issue, the editor will share account optimization methods with you, hoping to help everyone! 01 Link up and build effective marketing The focus of effective marketing is to optimize and adjust based on the marketing strategy of the entire link, and optimization can be carried out from two levels, namely account optimization and effect optimization. Account optimization mainly revolves around the account investment level, and analyzes from the dimensions of account, promotion plan, promotion group, keywords, creativity and landing page; while effect optimization needs to be completed by multiple parties, such as: Undertaking the landing page of the account side, consultation and sales, etc. After determining the optimization direction according to the marketing funnel, you can follow the following optimization principles to make orderly adjustments:
LOOK FANTASTIC

LOOK FANTASTIC

By | Apr 14, 2021 | Customer Case

Client Background LookFantastic® is Europe's most influential high-end skincare and cosmetics online store, catering to all your beauty and skincare needs. The website sells over 22,000 products, covering a wide range of areas, and ships to over 200 countries and regions worldwide. 100% genuine product guarantee, direct mail from the UK to China. Marketing Strategy...
Schneider Electric

Schneider Electric

By | Apr 14, 2021 | Customer Case

Client Background Schneider Electric is a global company with localized advantages, dedicated to promoting digital transformation, primarily serving the residential, building, data center, infrastructure, and industrial markets. Through the integration of world-leading process and energy management technologies, from endpoint to cloud interconnected products, control, software and services, it runs through the entire business life cycle to achieve integrated enterprise-level management. Schneider Electric's mission is to empower everyone to maximize the use of energy and resources, and promote human progress and sustainable common development. Schneider Electric's mission is to become your digital partner to achieve efficiency and sustainability. Customer Needs...
Dulux

Dulux

By | Apr 14, 2021 | Customer Case

Client Background: Dulux Renovation Services is a one-stop wall renovation service brand under AkzoNobel China. Launched in 2008, Dulux Renovation Services primarily offers in-home wall and woodwork painting services, including: Assistance with wall issues such as cracks, peeling, mold, stains, and graffiti; Wall recoloring with color consultation; Textured wall painting services for feature walls and graffiti walls; Refurbishment of furniture, doors, windows, and other woodwork. The 'one-stop' service means customers enjoy a seamless experience, including wall inspection by renovation consultants, recommendations for suitable wall paint products, color matching, professional pre-painting protection, furniture relocation, wall treatment, paint application, post-painting cleanup, furniture repositioning, and overall cleaning. Customer Needs...