By Moseiko | May 6, 2021 | News & Insights
BAIDU search promotion, due to its massive traffic and characteristics such as active marketing, has always been a direct and effective promotion method for enterprises in the Internet promotion process, and is a popular promotion method for enterprises. With more and more enterprises joining BAIDU promotion, the competition has intensified. For account optimization personnel, the purpose of optimizing accounts is to bring the greatest benefits to the enterprise with the least budget and achieve a win-win situation for themselves and the enterprise. Recently, some data indicators have been added to BAIDU accounts, such as [Top Position Impression] and [Top Position Impression Share]. The reason for the introduction of these data is to enable account optimization personnel to discover account problems more timely and optimize adjustments in a more targeted manner. These data can help us optimize accounts more efficiently and are a powerful tool for account optimization. ...
By moseiko | April 29, 2021 | News & Insights
The sea presses the bamboo branches low, and the wind blows the mountain corners bright. In 2020, all walks of life are experiencing challenges and changes. Under the new normal, with the changes in users' lifestyles and mindsets, a series of new trends and hot spots have also emerged in the cosmetics industry. This article will first focus on the three major sub-categories of face makeup, lip makeup, and eye makeup, and then review popular topics such as "Generation Z" and "Guochao" from a macro perspective. Next, let us step into the world of cosmetics in 2020 together. Industry Overview Cosmetics Industry Overview (About Makeup): A large number of people who pay attention to the cosmetics industry are active on BAIDU. The monthly active users on the mobile BAIDU APP alone reach 44 million. User behavior presents a two-way path of active search and browsing information feeds. The average monthly distribution of information feeds is 18 billion times, and the average monthly search volume for cosmetics-related terms is 82 million times...
By moseiko | April 22, 2021 | News & Insights
Despite the "stay local during the New Year" initiative in 2021, people's enthusiasm for travel could not be suppressed. Data from the China Tourism Academy shows that during the recent Qingming Festival, the number of domestic tourist trips reached 102 million, which is 94.5% of the same period before the pandemic. On the BAIDU platform, user travel demands also exploded before the Qingming Festival. In March 2021, the search volume for the BAIDU tourism industry category has recovered to 83% of the same period before the pandemic. Data from multiple OTAs shows that the reservation volume for air tickets, hotels, and scenic spot tickets for the May Day holiday this year has significantly exceeded the same period in 2019. It is foreseeable that in the next few months, tourism demand will continue to grow strongly. Amidst the resurgence, what characteristics do consumers exhibit in the three major areas of travel, accommodation, and leisure? How can advertisers capitalize on this resurgence? Let us explain everything in detail...
By Moseiko | Apr 15, 2021 | News and Insights
With the continuous development of online marketing, improving effectiveness is the goal pursued by many advertisers. So, what kind of optimization methods can achieve better results and obtain the maximum return? In this issue, the editor will share account optimization methods with you, hoping to help everyone! 01 Link up and build effective marketing The focus of effective marketing is to optimize and adjust based on the marketing strategy of the entire link, and optimization can be carried out from two levels, namely account optimization and effect optimization. Account optimization mainly revolves around the account investment level, and analyzes from the dimensions of account, promotion plan, promotion group, keywords, creativity and landing page; while effect optimization needs to be completed by multiple parties, such as: Undertaking the landing page of the account side, consultation and sales, etc. After determining the optimization direction according to the marketing funnel, you can follow the following optimization principles to make orderly adjustments:
By Moseiko | Apr 14, 2021 | Customer Case
Client Background LookFantastic® is Europe's most influential high-end skincare and cosmetics online store, catering to all your beauty and skincare needs. The website sells over 22,000 products, covering a wide range of areas, and ships to over 200 countries and regions worldwide. 100% genuine product guarantee, direct mail from the UK to China. Marketing Strategy...
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