by Moseiko | April 29, 2021 | News & Insights
The sea presses down on the bamboo branches and lifts them up again, while the wind blows the corners of the mountains into obscurity. In 2020, all industries are experiencing challenges and changes. Under the new normal, a series of new trends and hotspots have emerged in the makeup industry along with changes in users' lifestyles and mindsets. In this article, we will first focus on the three major categories of face, lip and eye makeup, and then take a macro view of hot topics such as "Generation Z" and "National Wave". Next, let's walk into the world of makeup in 2020. Industry Overview About Makeup: Baidu has a large number of people who are concerned about the makeup industry, and the number of active people on the APP side of Mobile Baidu is as high as 44 million per month, and the user behavior shows a two-way path of active search and brushing the information flow, with an average of 18 billion times of monthly distribution of information flow, and an average of 82 million times of monthly retrieval of makeup-related words...
by Moseiko | April 22, 2021 | News & Insights
DESPITE THE FACT THAT THE YEAR 2021 BEGINS WITH THE "LOCAL NEW YEAR", THE ENTHUSIASM OF FRIENDS FOR TRAVELING HAS NOT BEEN SUPPRESSED. ACCORDING TO DATA FROM THE CHINA TOURISM RESEARCH INSTITUTE, IN THE PAST QINGMING, THE NUMBER OF DOMESTIC TRAVELERS HAS REACHED 102 MILLION, 94.5% OF THE SAME PERIOD BEFORE THE EPIDEMIC. AND IN THE BAIDU PLATFORM, THE USER'S TRAVEL DEMAND IS ALSO CONCENTRATED IN THE PRE-CHING MING OUTBREAK. 2021 MARCH, BAIDU TRAVEL INDUSTRY PENDANT RETRIEVAL HAS BEEN RESTORED TO 83% OF THE SAME PERIOD BEFORE THE EPIDEMIC. DATA FROM A NUMBER OF OTAS SHOW THAT THIS YEAR'S MAY DAY AIRFARE, HOTEL, AND TICKET BOOKINGS HAVE SIGNIFICANTLY EXCEEDED THE SAME PERIOD IN 2019. IT IS FORESEEABLE THAT TRAVEL DEMAND WILL CONTINUE TO GROW STRONGLY IN THE NEXT FEW MONTHS. UNDER THE RECOVERY BOOM, WHAT CHARACTERISTICS DO CONSUMERS SHOW IN EACH OF THE THREE MAJOR SEGMENTS OF TRAVEL, ACCOMMODATION AND VACATION FUN? HOW CAN ADVERTISERS RIDE ON THE RECOVERY? LET'S HEAR IT ALL OUT~...
by Moseiko | April 15, 2021 | News & Insights
As online marketing continues to evolve, improved results are a goal sought by many advertisers. So, through what optimization methods can we achieve better results and get the maximum return? This issue I share the account optimization methods, I hope to help you! 01 link through, construct effect marketing Effect marketing focuses on the optimization and adjustment of marketing strategy according to the whole chain, and optimization can be carried out from two levels, respectively, account optimization and effect optimization. Account optimization mainly focuses on the account placement level, from the account, promotion plan, promotion group, keywords, creative and landing page and other dimensions of the analysis; while the effect of optimization needs to be linked by a number of parties to complete the optimization, such as: take over the account end of the landing page, consulting and sales, and so on. According to the marketing funnel to determine the direction of optimization, you can follow the following optimization principles for orderly adjustment:...
by Moseiko | April 14, 2021 | Customer References
Client Background The most influential high-end skincare and cosmetics online store in Europe, LookFantastic® can fulfill all your beauty and skincare needs. With over 22,000 products in a wide range of categories and direct shipping to over 200 countries and territories, LookFantastic® offers 100% authenticity and direct shipping from the UK to China. Marketing Strategy ...
by Moseiko | April 14, 2021 | Customer References
Customer Background Schneider Electric is a global company with localized strengths to drive digital transformation, primarily serving the home, building, data center, infrastructure and industrial markets. We enable integrated enterprise-wide management by integrating world-leading process and energy management technologies with connected products, controls, software and services from the endpoint to the cloud, across the full business lifecycle. Schneider Electric's purpose is to empower all people to maximize the use of energy and resources, and to promote human progress and sustainable co-development. Schneider Electric's mission is to be your digital partner for efficiency and sustainability. Customer needs...
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